# Beatbotz Education — Brand & Visual Language

## Master brand
Use the supplied **BEATBOTZ** wordmark as the parent identity. On education-facing pages, pair it with:

**EDUCATION · INCLUSION · COMMUNICATION · BELONGING**

Do not permanently alter the original master artwork. The education line should normally remain editable web text so it can change as the offer develops.

## Brand hierarchy
1. **Beatbotz Education** — parent platform and school/trust relationship.
2. **Programme identity** — Start Together, Speak Together, Zoo Zen, Oakie: Protective Behaviours, Caught in the Net, Belong Together, Stay Together, SWEEP, My Story My Voice.
3. **School edition** — local logo, colours, values, trusted adults and safeguarding routes where agreed.

## Shared visual language
- Clean rounded cards and large readable controls.
- Strong contrast and uncluttered layouts.
- Animation should add orientation or delight, never become required for understanding.
- Always respect reduced-motion preferences.
- Programme artwork can be warmer / more playful for Primary and more restrained / mature for Secondary.
- Keep a recognisable Beatbotz navigation and footer across every programme.

## Existing assets already in the build
- Beatbotz master wordmark.
- Start Together nature logo.
- Oakie / Oak Wood Start Together badge.
- Zoo Zen logo and movement artwork.
- Share Something communication board.

## School personalisation
Local versions can include school colours, logos, values, language and support routes, but the Beatbotz master identity should remain visible so the suite feels coherent and reusable.